Traveling Vineyard is a Massachusetts-based wine sales company that has adopted a highly unique home-based free wine tasting approach as a marketing tool.
The company endeavors to source the best ingredients from around the globe that are then used to produce the signature wines. Traveling Vineyard can boast of attaining 98% customer satisfaction.
The Company’s Business Model
Traveling Vineyard success in the wine market is primarily due to their marketing model. The marketing model of the company is based on recruiting wine guides who can operate from the comfort of their homes.
Once an interested individual expresses his or her desire in becoming a wine guide, the person is paired with an experienced mentor. The assigned mentor is often referred to as the ‘Leader.’ The Leader is chosen on the basis of regional proximity to the recruit.
The recruit is then thoroughly trained on how to best succeed as a wine salesperson. The training is done both through the mentor and assignment to a particular team or group of other wine guides. There is also an online based training program offered by the company that adequately arms the recruit with all the knowledge necessary to succeed.
Once properly inducted, one is ready to kick-off a marketing career as a wine guide. The company then equips with a kit christened ‘Success Kit.’ The Success Kit is a complete set of tools meant to start off. It consists of bottles of wine, glasses, glass carrier, a wine carrier and all the business operating paperwork.
Benefits of the Business Model
The merits of this business model include:
• The independence of being an own boss
• Luxury of working from home
• Flexibility in working hours since one can work from home
Benefits of Participating in the Traveling Vineyard Model
Being a participant in company’s marketing model offers one an opportunity to work with a company that provides you with all the essential guidance and support to ensure that you succeed. The implication is that the chances of failing are significantly reduced.
It also gives an opportunity for the participant to travel to new places and network. This is made possible due to the events and festivals, as well as the home wine tasting occasions.
Social Media Presence
The company can pride itself in having a foothold in the social media. On Facebook, it boasts of more than 30,000 followers and more than 3,500 followers on Instagram.