The term Online reputation management or Reputation Defender Review is often misunderstood by leaders of both large and small businesses who mistakenly believe this is a retroactive form of marketing designed to eliminate problems after they have appeared. However, as many business owners are discovering the need to protect an Online reputation is not based simply on reacting defensively to any issues being faced Online, but to use both good and bad social media comments as a way of showing a company in a positive light.
A recent article from Supermarket News explained just how Online reviews can be a chance to show just how any business is responding to its customers with a positive and forward thinking attitude; defensive or negative comments from a business owner or marketing team can lead to a fall off of sales because of a perceived negative attitude. The future of any business is now closely tied to its reputation Online regardless of whether the company has established its own social media or Internet presence. Almost every business will be represented on Yelp with customer reviews both positive and negative, which every business owner should now see as a chance to impress existing and future customers.
Reports suggest 90 percent of Yelp users trust Online reviews when making decisions about a business or service they are considering using, which means every business owner should take the time to respond to all comments without descending into arguments or negativity. Negative comments should be met with a positive spin about improved services or action being taken based on the complaints being represented Online. In the same fashion a positive comment should be met with thanks and a comment explaining how this success will hopefully be continued in the future. taking appositive approach to Online reviews and comments can alter the view of a business taken by other readers who can often have a negative view altered by the positivity taken through Online marketing.