RGFor Lake Tahoe’s north shore communities, the past few years have presented some challenges. For a start, an epic drought heavily impacted the winter resorts and the other businesses that had come to depend on them. However, natural challenges were just a tip of the iceberg in the challenges they were facing.
The communities faced a political challenge. This was in the form of an incorporation battle that involved Olympic Valley, a picturesque area that is home to some of the most iconic winter sports terrain in all North America, including Squaw Valley Resort. However, there seems to be a relief on both challenges. This is welcome news to Andy Wirth, the CEO of Squaw Valley Ski Holdings.
According to Mr. Wirth, the past four years had been quite hard for the resort. Natural help from Mother Nature came in the form of early storms. These, combined with cold temperatures, ensured that the resorts in the area opened weeks earlier than usual, as had been for the past decade.
On the political front, those backing the incorporation effect ended up withdrawing from the efforts. This, according to Andy Wirth, would have presented a threat to the businesses in the area as well as the civic climate of the region. This is the reason that saw his resort spend hundreds of thousands in opposition to the efforts to incorporate the valley.
Wirth was of the view that the olympic valley incorporation would have resulted in higher taxes for the businesses and residents of the valley. He also believed that there would be a decline in the level of services that are crucial to the people such as snow plowing and road maintenance. He added that Olympic Valley would have been completely isolated from other north shore communities whose development is from pooling together resources to tackle regional issues.
Andy Wirth stated that the incorporation was a recipe for fiscal disaster. He also termed it as a long-term threat to the operations of all businesses in the area. However, those backing the incorporation efforts tend to believe that Squaw Valley Ski Holdings opposed the incorporation with self-involved motives. The company has plans for the residential and commercial developments in the area, among them being a gondola that would be a connection between Alpine Meadows ski areas and Squaw Valley.
Andy Wirth is a respected man in his community. He has proven his worth by providing leadership to both his company and the surrounding communities. The successful entrepreneur is the CEO of Squaw Valley Ski Holdings. His persistent efforts have seen the company grow to become a top tourist destination globally.
Wirth is actively involved in contributing to community and environmental organizations in the Lake Tahoe region. His main aim in all this is seeing the prosperity of the area of people from all walks of life and all ages.
The original Reno-Gazette Journal article can be found here.