Many companies operating online apply Search Engine Reputation Management (SERM), but few understand what this is all about. The Online Reputation Reviews industry is large and most marketers reference digital reputation management when talking about SERM. This leads to a mix since most people confuse SERM for online reputation management, which are two different areas. So, what is SERM and how does it enhance the reputation and performance of a business?
Before diving into the topic further, it is vital to understand that SERM is derived from online reputation management (ORM). There are three areas of manipulation that are mostly applied that make the two reputation management methods distinct.
As a Search Engine Journal publication explains, reputation issues emanating from Google Autocomplete, negative connotations that point to Google Suggestions and negative search results are some of the most common areas that reveal the reputation problems that come with search engines, mostly by Google.
Many careers have gone down the drain courtesy of these results, so for a brand it might mean a lot to have even a single result in the negative. The Google algorithm is autonomous and shows results based on unfiltered votes.
How to work around Google to protect your image
One of the concerns that arise due to the emergence of negative mentions is whether one can remove such results or make them invisible. Experts have studied the behavior of the algorithm and entire search engine and come up with ideas that could help save businesses. One of the methods applied in this case is the development of alternative learning that would trick Google’s algorithm to give less attention to earlier results.
When new content is created, it is then advisable to initiate user engagement. Such efforts would help to influence Google positively to ensure clients benefit more. Using on-page and off-page SEO strategies ensures you are not lumped in with reputation management companies. Search Engine Reputation Management, therefore, is dependent on online reputation management and you need to keep the latter in check to avoid falling into the need to execute the earlier, which might cost a lot in the long run.