According to a recent article in the LA Times, JustFab is headed toward an IPO, or Initial Public Offering, at the stock exchange when many subscription start ups are failing. Just Fab is thriving with such brands as Kate Hudson’s Fabletics and Shoe Dazzle, they seem to be gaining more steam with each year.
JustFab online company is a subscription based fashion company that delivers inexpensive clothes, shoes, and bags to its almost 4 million members. In the first quarter of 2016, it turned a major profit. It is headed towards a profit of 650 millions, which is an increase of 505 million from last year. They will start making changes soon, like finding a new name. Also, the company has brought on board Todd Tapin, an executive known from helping companies go public, which has caused the rumors to start that Just Fab may be going public soon. Just Fab has been able to lead the way, even fighting off copy cat companies with their trendy fashions, great customer service, and consistent quality.
JustFab attribute their success to constantly growing their company for the sake of their customers. They acquired ShoeDazzle and Fab Kids and offer brands like Fabletics and FL2. Even non members can purchase off the web site, the prices are much higher than members. One of the benefits of membership is the discounts. Also, members have the option to skip during the first five months, so this option can be helpful for members who do not wish to pay that month.
JustFab always sends the customers products that they pick out themselves. The company wants to make sure that they are holding to their standard and maintaining a good relationship with their client base. These two features, the opt out and the delivering only what is wanted, has been key to maintaining loyal customers. See: https://www.facebook.com/justfab/
JustFab is an internet based, subscription service that costs 39.95 per month. Members take an initial quiz so the selections on their feed are personalized. They have the opportunity to select the products at a discount and receive other promotions.
JustFab company info.