Running and operating a business in today’s economy presents a number of different challenges that were not really part of doing business in the past. One of the biggest components of a successful company these days is its overall marketing and branding. Much of that marketing and branding is, or at least should be, online in a variety of different forums like websites, blogs, and social media platforms.
However, beginning and properly maintain an online presence and reputation is can be just as difficult as the day to day operations of the business itself. Many owners and operators of businesses both big and small find the task of managing Reputation.com to be so overwhelming that they give up on doing it at all. The problem with this though, is that it means that the consumers that may have been their customers through an online search will actually end up choosing a different company for that product or service. That is why anyone that is charged with growing and maintaining the customer base of a business should not only be mindful of their current reputation, but also make serious efforts to grow that reputation in a positive way.
One of the most effective way that this can be done is through reviews of both past and present customers. People love to share their opinions, which is part of the reason that social media platforms have been so successful. Therefore, you should encourage your customers to share their positive opinions of your company on your business’ social media pages like Facebook or yellow pages. You can also encourage people to check in to your business when they are there by offering them something for free or a discount off of their bill. You should also encourage people to take positive pictures of your business or product. For example, if you own a café and make a beautiful espresso, encourage your customers to take and share a picture of their morning coffee on a platform like Instagram and have them tag you in it so you can thank them publicly for even more attention.