The Awesome Kate Hudson’s Fabletics Giving Amazon a Run for Its Money

Few upcoming brands take on bigwigs when they start, but when you are selling cute athleisure, you might. Most startups try to take on smaller players before they take a shot at the big boys, but Fabletics is having none of that. They have taken fashion retail by storm. Perhaps having Kate Hudson in their ranks gives them the feeling that they have the A-game already. They are already turning heads and earning rave reviews all over.

 

In 3 years, Fabletics has a valuation of $250 million. It is unbelievable but true. It takes fashion startups a decade or so to get that kind of valuation and most die before they even reach there. The company has positioned itself uniquely in the market by ticking all the right boxes. The women athletics and workout gear store has a digital and physical presence in over 16 locations including Hawaii, New York, Las Vegas and Colorado.

 

To encourage organic growth and expansion, Fabletics uses subscription-based selling. Just the way technology startups work, Kate believes that people need to own the idea before they move on to serious buying. It follows logic that if a person cannot subscribe, she is not ready to buy yet. Through the subscription, members can receive regular updates on new releases, trends, and bonuses.

 

With this kind of selling, it helps the company focus on other things. For example, the company can engage more aggressively into brand selling, which combines personalized boutique selling and incentive-based promotions. Even when a person has not planned to spend on clothes, the sheer size of discounts and offers becomes too sweet to ignore.

 

According to the company, it also all depends on knowing the client and what matters to her. Fabletics scans and scours through online data on social media and mainstream media to understand the market and the people. To do this, it requires a dedicated and talented team to do this. Fabletics co-founders Don Ressler and Adam Goldenberg have extensive knowledge in social media and big data.

 

Using analytics to understand the market is easier to say than do. One must follow trends and be ready to reinvest the knowledge. The company is risk-positive and judging by their bold and adventurous attitude towards selling; they are just the right team to utilize any newfound knowledge.

 

Despite this being a niche market, Fabletics makes its clothes accessible to people of all cultures. It is also important to note that the company goes all out to put its hearts to the brand. It makes sure that over 30% of the people who visit stores are signed members. Through reverse showrooms, the company guarantees that up to 75% of the store visitors are members.

 

Fabletics doesn’t just sell apparel and workout gear; they develop a relationship with you. First, you take the lifestyle quiz; this survey gives them an idea of your tastes and preferences. Once you join, they tailor make your clothes every month. You don’t have to pay anything to be a member. It is absolutely free. Join and be one of the lucky and happy customers of this new phenomenon.

3 Reasons Evolution Of Smooth Took Over The Lip Balm Market

The Celebrity Factor

Evolution of Smooth is synonymous with the popular music of our time. A brief glance at any music video on television or YouTube will quickly reveal spheres of EOS lip balm are everywhere. You can find them in Miley Cyrus’ music videos, Nicki Minaj shows them in her filmography as well, and the presence is having an impact on the buying decisions of Millennials. It isn’t a surprise that young women, the intended target of EOS, rank the lip balm as one of their 50 favorite brands.

The Darling Of Social Media

In addition to the popular music presence you can find Evolution of Smooth all over social media. To reach its consumers in a much more direct manner EOS maintains Instagram, Twitter, and Facebook accounts to keep their consumers informed about the latest developments of the brand. With the recent expansion of EOS’ product roster to now include lotions and shaving creams social media is more important than ever to the company’s success. No matter where you go online you can’t escape the ubiquitous presence of the company’s trademark spherical design or the frequent celebrity endorsements it receives.

The All Natural Miracle

Evolution of Smooth came out of the left field, but a quick glance at its business model clearly shows why the company is as successful as it is today. The production of their lip balm is completely automated to ensure maximum efficiency and profit margin. Consumers don’t just want to look good they want to feel good as well about their choice product. EOS only uses natural ingredients in its products and there are no traces of animal products anywhere. So far the strategy has paid off for Evolution of Smooth if its millions of sales are anything to look at. Visit evolutionofsmooth.com for more information.

For a more definitive read on the EOS Company and their founders, please check out: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.

The fascinating Journey of Fashion and Technology

The 1970s boom box imparted an excitement because it permitted the user to carry around the preferred tunes and stations. Additionally, with double cassette decks, one side could play music while the other one used to record from the other tape. Its application up to the 80s was brought to the movie story lines, increasing the popularity of possessing one. In the 90s, someone could purchase a better music feeling with the innovation of the Walkman, which became smaller after buying the iPod. Technology develops with the quality of what someone counts fashionable
Presently, the combination of technology and fashion is taking place. Fashion designers enjoy making what bears, and they view this possibility with the utilisation of technology. Other trends improve via the application of technology to shield us from danger. Although it may not be stylish to put on bike protection, Terese Alstin Anna Haupt made a system that one would put on across the neck, the cyclist’s Airbag. Designers are reusing materials to make fabulous fashions in an entertaining manner. For instance, SegraSegra reused inner bicycle tubes to make jackets and t-shirts, while Emma Whiteside made a long gown with reused radiator copper.
Fashion and technology can be applied unitedly to create energy. As movement can be converted to electrical power, new clothes catch this kinetic energy to control things like watches, mp3, and many others. At times, technology requires help to benefit from fashion. For example, having glasses on has delivered little credence until lately. Diane Von Furstenberg, a top fashion designer, changed this perception. Her models put them on, as they were cat walking. Therefore, improvement in technology may require gaining from the fashion world. It is evident that fashion and technology can rise together and can even assist each other.
This post has been penned by Chris Burch, the founder of Burch Creative Capital. The investment philosophy of the company is a formulation of Burch’s enterprising values, using imagination, incubation, creativity, support and scale, resulting in disruptive brands and businesses with a positive and lasting effect on consumers’ lives.
In his almost 40 year career as an entrepreneur and investor, Christopher Burch has taken part in the growth of 50 companies and above. Mr Burch began his career as an undergraduate in Itchica. Now, he is the head of Burch Creative Capital that boasts of an energising brand portfolio which includes ED by Ellen DeGeneres, Nihiwatu, Cocoon9, and Poppin.