Russian-born Doe Deere founder and CEO of Lime Crime Cosmetics has grown up to be a successful entrepreneur. Raised in New York City, Doe Deere became inspired at a young age to make her dreams a reality. The mission of making cosmetics more appealing to its consumers was her bottom line. All cosmetic lines promise the same thing and never deliver. Doe Deere wanted to be a game changer. Lime Crime Cosmetics offers cruelty-free cosmetics that gives its users a true freedom of expression.
Doe Deere is a firm believer in women-owned businesses and entrepreneurship. Women should speak up and feel open to say what’s on their minds. Doe Deere has spoken at PHAMExpo and Vegas Nay’s Stardust Tour. Doe has always opened her arms and mind to female entrepreneurs that are in need of mentoring and guidance.
Doe opened an eBay account in 2004′ for her new DIY fashion line. She modeled for her cosmetic brand and four years later decided to focus on hard to get colors. And that was the birth of Lime Crime Cosmetics. Bright and unusual colors were not in the mainstream, but there was a demand for it.
When Doe starts her day, it typically involves meeting with the Creative Director to go over strategies and then meetings with other executive level employees. By keeping everyone up to date on the current projects, Lime Crime Cosmetics can continue doing what it does best. Producing amazing products that connect with the customer’s needs.
Lime Crime Cosmetics focuses a lot of its efforts on e-commerce. Online shopping has taken over the brick and mortar business model. And customers can buy what they want without ever having to wait in traffic. Doe Deere has worked many jobs before, but her entrepreneur spirit has always led her back to business. It’s in her blood. Doe knows that her employees, vendors, and business partners play a critical role in the development of her company.
Doe has always had a big heart. She regularly donates to Bide-A-Wee. A shelter in New York. Any company that is run by a kind-hearted person holds those same values in the products they sell. The “Queen of Unicorns” has always shared her passion through her amazing product line. Giving the industry what it needs is what Doe does best. Expressing yourself should never be influenced by what mainstream media defines as beauty or expression. Be the beautiful, courageous woman that you are and let Lime Crime show you how to do it in style.