Banco Bradesco Finds The New CEO In Place of Luiz Carlos Trabuco Cappi

One of the biggest news of Brazilian banking industry in early 2018 has just broken. The Banco Bradesco, the leading Brazilian bank, found its new CEO as a replacement to its outgoing CEO, Luiz Carlos Trabuco Cappi. Per the announcement made by the bank on February 5, 2018, Octavio de Lazari Junior would assume the role from March. He is one of the VPs of the bank as well as the President of Bradesco Seguros – the insurance arm of the banking firm. The elevation of Lazari will also see him replacing Trabuco in the executive board of the company.

The new CEO will take charge on March 12, after the new Board of Directors of the company meet and approve his appointment. The extraordinary shareholder meeting is scheduled on the day in the wake of the changes in the leadership, executive board, and Director Board. Interestingly, Trabuco will continue as the CEO of the banking firm until the date, and post which, he will give vision to the company as the Chairman of the board. Interestingly, Trabuco was selected as the Chairman of the banking firm in October 2017, and since then, he was holding both the roles to provide sufficient time for the company to find a suitable candidate to the leadership role.

While coming to Lazari Junior, aged at 54, comes with a few decades of expertise in working different departments of the banking firm. He began serving the bank at the age of 15 as an office boy through an agency located in the São Paulo’s Lapa district. His hard work, professionalism, and commitment helped him to become the agency manager within a few years. Since 1998, he started working with the banking firm in the on-roll position in its credit section. Within a few years, he became a director with responsibilities of accounting focused on corporate, SME, and retail segments.


Lazari Junior continued his growth journey and was appointed as department director of finances and loans in 2010. In 2012, he was inducted into the Board of Executive Officers. Last year, he was appointed as the executive director and vice president of the bank as well as CEO of the insurance wing, Bradesco Seguros Group. Interestingly, Lazari will continue the leadership role of the insurance wing though he was elevated to lead the entire banking group. Interestingly, Lazari was actively involved in the Brazilian civil society and was part of many financial and industrial companies that are designed to give strategic advises to the administrative wings of governments.

While coming to Luiz Carlos Trabuco Cappi, he was appointed as the Chief Executive of the leading banking firm in the year 2009. Since he started his career journey with Banco Bradesco in 1969, Cappi held various roles inside the organization and took the vision of the company forward. At the age of 18, he became part of the bank as a Junior Clerk, and the next few decades saw his unparalleled growth inside the organization combining the efforts of his hard work, vision, and dedication. By 1984, he was appointed as a department director to the bank.

Cappi became a Managing Director of the firm in 1998 and promoted as Executive Vice President a year later. In 2003, he was chosen as the President of Bradesco Seguros, and he continued in the leadership role of the insurance division until he got promoted as the CEO of the bank in 2009. While Cappi was leading the insurance division, the firm reported almost tripling its size during the six years of his leadership. As the CEO of the bank, he was the proponent technology in banking solutions and encouraged digital banking among the customers.

For more information about Luiz Carlos Trabuco Cappi, just click here.

Luiz Carlos Trabuco: Banking Guru, Insurance Guru And Patriot

Every bank has an indispensable role to play in the society. By offering credit services, banks are able to support the economies of the communities they are involved in. Additionally, banks also safeguard their client’s deposits and support a state’s workforce by providing well-paying jobs. As such, there is a lot at stake when the time comes for banks to select their decision makers. Brazil’s second-largest bank was well aware of this fact when it selected Luiz Carlos Trabuco to become its president in 2009. An experienced and level-headed leader, he has since proved that it was the right decision to select him.

Luiz Carlos Trabuco has worked in almost every facet of banking. However, it his work in the insurance industry that first thrust him into the national limelight. For the six-year period between 2003 and 2009, Luiz Carlos Trabuco was the president of Bradesco Seguros, the insurance subsidiary owned by the Bradesco Group. Bradesco Seguros was already the leading insurance company in the country when he joined. However, not one to rest his laurels, Luiz Carlos Trabuco quickly set about making the company even bigger. He largely concentrated on the basics such as improving customer relations and expanding the company’s broker network. In a highly competitive industry, he guided the company towards gaining more market share thus making it the largest insurer in the entire Central and South American region. In the process, Bradesco Seguros also doubled in its value and grew its contribution towards the parent company’s financial results to 35 percent (it was only 25 percent when he before he took over).

During his term as the president of Bradesco Seguros, Luiz Carlos Trabuco was one of the executives that strongly lobbied the government to greater importance and support to the insurance industry. He saw the insurance sector as an industry central to the running of the state as it helps in maintaining social welfare. Consequently, Luiz Carlos Trabuco held the respect of many in the insurance industry. It, therefore, did not come as a surprise to many that he the insurance personality of the year for 2003 and 2007 – an award issued annually by Coverage Magazine.

Luiz Carlos Trabuco has carried over the diligence and hard work he applied while at Bradesco Seguros to his presidency position at the parent company, Bradesco. Despite only being named the president in 2009, he had by 2015 grown the bank’s client base by over 7 million people. The figure is set to be even higher today due to Bradesco’s acquisition of HSBC in 2015. The deal which was valued at over $5 billion at the time took Bradesco ahead of its biggest competitor, Itau Unibanco, in some performance metrics. Bradesco now has more account holders, a greater branch network and more investments in total than Itau Unibanco.

Outside of the workplace, Luiz Carlos Trabuco likes to maintain a low profile, as would be expected of a man who works at least 12 hours a day. He largely occupies his free time with his wife and children. However, where a patriotic cause has present itself, Luiz Carlos Trabuco has not been one to shy away from lending his support. For instance, he was one of the most vocal supporters for the designation of the “Christ the Redeemer statue” in Rio de Janeiro as one of the modern world’s seven greatest wonders. He greatly lent his voice to the campaign by coining the phrase, “Vote Christ, it is a Wonder.” When the statue was eventually assigned the highly covetable tag, many in Rio de Janeiro, and indeed the rest of the world, were highly appreciative of Luiz Carlos Trabuco’s unsolicited contribution.

For more informationa about Luiz Carlos Trabuco, just click here.