Lori Senecal is the global CEO of CP+B. The company announced her appointment to the new position in March 2015. Senecal is in charge of the firm’s global expansion strategies and growth. She is responsible for cordinating the company’s international operations. Lori Senecal is a visionary leader. She has been embracing technology, invention, and innovation at an international level. Her recruitment mirrors CP+B’s continued global impetus of having successful Infiniti global creative account. Senecal said that it was an honor to be requested by Chuck Porter to render her services for CP+B. She also said that she looked forward to contributing to the global expansion of CP+B by working with all stakeholders of the company.
In 2009, Lori Senecal left her position as the president of McCann-Erickson to serve at Kirshenbaum Bond &Partners as the president, CEO, and partner. To this end, this institution was re-branded to Kirshenbaum Bond Senecal & Partners. The organization had been under the leadership of MDC for 22 years. Following Senecal’s appointment, the firm’s co-chairmen and founders, Richard Kirshenbaum and Jon Bond, took a back sit in the day-to-day management of the business. They shifted their focus to incubating new businesses.Lori Senecal was appointed because of her extensive experience that she had gained by working for major multinational agencies. Senecal replaced Aaron Reitkopf, who had served the company for 12 years, two of those as the CEO. At the time, Kirshenbaum’s Bond sought to expand beyond its main office in New York. Lori played an integral role in expanding the company’s products and services to different regions. She was tasked with the duty of managing $700 million in billings from customers like Diageo, BMW, and Panasonic. Senecal was also in charge of 300 employees.
In a statement, Kirshenbaum Bond noted that Senecal has a remarkable reputation for innovation, creativity, and thought leadership. The agency went on to say that these principles auger well with their mission statement. The management of the corporation posited that they had been privileged to have numerous talented executives in their organization. They contended that Lori was the first executive that they felt would completely enhance their reputation as a named partner in their masthead. Miles Nada, the CEO of MDC Partners, noted that Senecal’s expertise, breath of knowledge, and experience would enhance the effectiveness of Kirshenbaum Bond & Partners. He went on to say that her presence will enhance the reputation of MDC Partners as the home of executives that have strong entrepreneurial tendencies.