Sentient AI: The Five Rules Of A Good Ecommerce Customer Experience

A good e-commerce customer experience will either make or break your client’s loyalty, according to Sentient AI. You need to keep it simple with your customers. It is like putting a designer dress on a pig. You can dress it up all you want, but a pig is still a pig. Your customers will keep coming back because of the basics, not the nice shiny objects and discounts you waive in front of them.

Anyone can sell a product once. It takes a special person to make that same sale more than once.

1) You need to answer your phones. Phone calls are a big part of the e-commerce trade. You are dealing mostly with online sales and phone calls. Learn to use the call forwarding button. You might need to hire additional staff to help. Robot callers are not going to help you.

2) You never make a promise you cannot keep. If you promise to look into something for the person, then you need to do it. I went through that with a seller I dealt with online. He waited until he got pressured before he did anything about my issue. If you want your business to thrive, then you need to be honest with your customers.

3) You need to listen to your customers and hear what they are saying. You are not listening when you listen for the sake of responding, according to Sentient AI.

4) You will have complaints when you work in an e-commerce customer experience situation. Your goal is to deal with those complaints as they come up. I know a few sellers who will delay their responses. They figure as long as they are at a 99% rating they are good. Delaying or blowing off a customer complaint will not bode well for business. You need to care about your customers and what they are going through. You will not be able to please all your customers, but you might be able to help out one or two.

5) You need to be encouraging with your staff. You also need to be helpful to your customers. You might not get an immediate profit out of it, but your responsiveness will resonate with them. Sometimes you have to out people over the profits to get the results you want. Learn more about Sentient at

Jeff Yastine

Jeff Yastine is a member of Banyan Hill Publishing. Jeff Yastine is the editor of the Total Wealth Insider publication since 2015. He has more than 20 years experience as a stock market investor, and financial journalist. He makes his mark to Sovereign Investor Daily and Winning Investor Daily, and worked at PBS Nightly Business Report from 1994 to 2010. He has interviewed such business personalities as Warren Buffet, Michael Dell, Sir Richard Branson and others. His reporting has identified successful investment opportunities in small-cap growth stocks and large company turnarounds involving retail, agriculture, as well as biopharmaceuticals.

He predicted the real estate crisis in the mid-2000s, including the rise of the 2000 dot-com bubble according to He reported on the Deepwater Horizon oil spill in 2010, the effects of Hurricane Katrina in 2005, and foreign automakers building plants in the southeastern United States, as well as the return of the Panama Canal in 1999. He won a 2007 Business Emmy Award for his work on covering the United States’ system of roads, bridges, and other forms of public infrastructure that is severely impacted by budget cuts. Jeff Yastine won the award from Society of Certified Public Accountant’s Excellence in Financial Journalism for a half-hour special report on the Nation’s bond market.


Jeff has an article about Cybersecurity Investing, which states that hackers are hacking into crytocurrency these days. Cyberattacks are viewed as impossible to prevent. A company called Equifax received a massive security breach, which got into the system from mid-May to mid-July. The Security and Exchange Commission (SEC), wants to make cybersecurity part of its repertoire, introducing a new “Cyber Unit,” that is not always left to the FBI. The SEC wants to prevent hacking to obtain nonpublic information, misconduct on the “dark web”, entry into protected retail brokerage accounts, and cyber-related threats to other trading platforms. Cybersecurity is a diverse topic for Yastine to continue to research on

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Securus Technologies Continues To Be A Leader In Public Safety

Securus Technologies has been a front-runner in criminal technology for many years. The company specializes in investigation, public safety, corrections and modern communication. Their expertise has been used to solve complicated matters such as inmate-on-inmate crimes as well. Securus Technologies is based in Dallas, Texas. It has served with various types of corrections agencies, public safety organizations and law enforcement bureaus around the country. They provide emergency response, public information, biometric analysis, communication, information management and inmate self service. Securus Technologies is dedicated to making the world a safer place with their products.


Securus specializes in prison technologies within the United States. The company was founded in 1986. They have offices in Texas and Atlanta, Georgia. Securus technologies employs more than a thousand people and has over 2,600 contracts with correctional facilities around the United States. The company has invested more than 600 million dollars in patents and acquisitions over the past 3 years. Securus acquired Offender Management Systems in 2007. Offender Management had been the leader in the industry up until that point.


Securus Technologies introduced a system that allowed correctional facilities to control the problem with cell phone contraband. The system had been approved by at least 5 Department of Corrections facilities by 2016. They later partnered with Harris Corporation on Cell Defender Technology. The wireless containment solution was developed to prevent cell phones from connecting to outside mobile networks. This was introduced in 2017.


Securus Technologies went on to acquire JPay Incorporated. JPay Inc. is a top technology company which has a highly functional electronic payments, email and entertainment system for correctional facilities. It has contracts with more than 33 state prisons nationwide. The move diversified Securus Technologies’ business model. They are now able to offer every type of technical logical software that is needed for correctional facilities to run their operation.


The merger between Securus Technologies and JPay was designed to expand the reach of both companies. Securus had been paying close attention to the success of the JPay business model. They intend to allow JPay Inc. to operate as an independent subsidiary. In the meantime they will be able to take advantage of Securus Technologies’ tremendous library of resources.