The success of Kenneth Goodgame in marketing

Since 2013, Kenneth Goodgame has been working at True Value Hardware Corporation, which is based in Chicago. He is the Senior Vice President and the Chief Merchandising Officer of the company. Being a marketing expert, he has been an asset to the company. Kenneth has come up with various ways to ensure the best output from the whole team.

True Value reviewed the prices of their products. Kenneth Goodgame said that this would be beneficial to the company, as it would increase its sales. The company also went back to advertising through TV in 2014. It had been long since this was done. With this among other strategies, the company has been experiencing steady growth.

Kenneth Goodgame also writes on sales, retail, and marketing. In recent posts, he wrote about how prices affect the decisions of customers while shopping. He said that people without previous experience with a product are likely to go for the cheapest in the market.

He also wrote on end caps. Having products on the end cap is a good thing because it will be seen by more people. Although it is more expensive than other shelves in stores, it is a good retail strategy.

Kenneth gives some tips such as ensuring the products in the end cap are timely and show value rather than just lower prices. This is the same information that True Value uses to become even more successful.

Kenneth Goodgame graduated from the University of Tennessee with a degree in Marketing. He has gained a lot of experience from working in various companies. Between 2010 and 2013, he was the General Merchandising Manager at Ace Hardware Corporation in Oak Brook, Illinois. Learn more about Kenneth Goodgame:

According to HBSDealer, Kenneth Goodgame also worked in Techtronic Industries North America where he led the company’s branches Baja Motors and Direct Tools Factory Outlets as President. From 2002 to 2007, he worked in Newell Rubbermaid. Within this period, the company recorded a growth of up to $490 million. He worked in different departments of the company and made major improvements in all of them. Between 1994 and 2002, Kenneth Goodgame worked at The Home Depot in Atlanta.

A Precise Definition Of Online Reputation Management With Focus To Search Engines

Many companies operating online apply Search Engine Reputation Management (SERM), but few understand what this is all about. The Online Reputation Reviews industry is large and most marketers reference digital reputation management when talking about SERM. This leads to a mix since most people confuse SERM for online reputation management, which are two different areas. So, what is SERM and how does it enhance the reputation and performance of a business?

Before diving into the topic further, it is vital to understand that SERM is derived from online reputation management (ORM). There are three areas of manipulation that are mostly applied that make the two reputation management methods distinct.

As a Search Engine Journal publication explains, reputation issues emanating from Google Autocomplete, negative connotations that point to Google Suggestions and negative search results are some of the most common areas that reveal the reputation problems that come with search engines, mostly by Google.


Many careers have gone down the drain courtesy of these results, so for a brand it might mean a lot to have even a single result in the negative. The Google algorithm is autonomous and shows results based on unfiltered votes.

How to work around Google to protect your image

One of the concerns that arise due to the emergence of negative mentions is whether one can remove such results or make them invisible. Experts have studied the behavior of the algorithm and entire search engine and come up with ideas that could help save businesses. One of the methods applied in this case is the development of alternative learning that would trick Google’s algorithm to give less attention to earlier results.

When new content is created, it is then advisable to initiate user engagement. Such efforts would help to influence Google positively to ensure clients benefit more. Using on-page and off-page SEO strategies ensures you are not lumped in with reputation management companies. Search Engine Reputation Management, therefore, is dependent on online reputation management and you need to keep the latter in check to avoid falling into the need to execute the earlier, which might cost a lot in the long run.




Geoffrey Cone Making New Zealand’s Transparency Very Clear

Geoffrey Cone is a prestigious tax law lawyer who has years of experience in the field, which prompted him to come out to defend New Zealand against these new accusations attempting to say that the country is a tax haven for people attempting to evade taxes. New Zealand has always been a stand-up country and one that is not usually placed under such scrutiny for good reason. According to Cone, New Zealand has never been in trouble because it has always played by the rules.

Geoffrey Cone might be considered a treasure to some people, especially those dealing with international tax law. Many people have sought Cone’s help in many manners because he is simply one of the most known experts in tax law. Cone graduated with honors from the University of Otago. It was there where he learned everything there was to know about taxes and trust law. Cone’s expertise has led him to work with some of the most trusted names in tax or trust law. This means that his expertise has only gotten stronger and more informed over the years.

Perhaps it is his expertise that made him come out to defend New Zealand. One thing that Cone has benefited from regarding his country is that their laws are transparent and clear. One of the key aspects of a tax haven is that the country has very secretive laws regarding banking institutions. New Zealand, on the other hand, has one of the most transparent policies. It could grant access to governments provided the government provides sufficient evidence regarding a request to disclose financial information.

Cone is also aware of the OECD lists. These lists are compiled after careful examination of countries and each country’s transparency or lack of it. The OECD has never placed New Zealand on their tax haven list, meaning that they are not to be considered a tax haven. Not only that, it seems that New Zealand did make the white list. This list is conserved for some of the most transparent countries in the world. Cone explains that this makes New Zealand the exact opposite of what people might be looking for if they want to avoid taxes. It is clear that whomever is making accusations against New Zealand is wrong, according to an expert in tax law. It just goes to show that no one should judge the book by its cover.

Richard Blair Advises Clients that Want to Build Wealth

Some people think that the quickest way to wealth is the stock market. Others may assume that you have to find some type of get rich quick scheme to obtain wealthy status. The reality is that the road to wealth is based much more on getting help from someone that has capable of giving quality advice.

According to Crunchbase, this is where Richard Blair Wealth Solutions enters the picture. He is someone that has become known for providing quality advice, and Wealth Solutions is the company that is has built to help clients make better investing decisions.

There are a lot of people that have the ability to obtain wealth, but many people just do not have the right direction. There are a lot of different things on the market today that can make a different in whether you obtain wealth or lose money. What Richard Blair Wealth Solutions has managed to do is give clients access to all types of information about portfolio building.

People that come under the guidance of Richard Blair and his team of consultants will get to build portfolios that have things like mutual funds, stocks and money market options. There are an assortment of things that people may have never considered that Richard Blair may be able to introduce customers to.

The reality is that most people that are trying to build wealth only know that they need to invest. Most of them do not know what they actually need to invest in. Saving money without putting it in a place where it can bring in a return on investment is futile.

It will never be enough to retire if there are no investments being made. Richard Blair is an authority on this type of retirement planning. He has the ability to help customers because he has a lot of experience.

Richard Blair has been in the business of helping clients build portfolios for 2 decades. He also has experience with United Global Securities. All of this experience has given him the ability to show clients a path to wealth.

There are some people that will try to do this on their own, but many people will find that successful investing is not as easy as it looks. Richard Blair helps people prepare for the long term. He knows how to create portfolios that are diverse. This is what his company places an emphasis on when it comes to building wealth.